Senior Executive – Digital Marketing – Remote Opportunity

from 1 to 3 year(s) of Experience
₹ 3,75,000 - 5,50,000 P.A.

Job Description

Roles and Responsibilities

  • Give Insights on Customer Behaviour from analysis of different customer datasets
  • Use CRM to filter and create customer segments for marketing purposes
  • Share insights and observations about customers from CRM data
  • Use web analytics software like Google Analytics to give insights about customers, product purchase data, ecommerce data etc.
  • Create advanced level custom reports in Google Analytics to track the impact of specific marketing campaigns
  • Plan out experiments to improve Conversion Rate of site visitors on desktop and mobile
  • Scientifically measure the results of these experiments to contribute to revenue growth
  • Give inputs for improvement to marketing messaging during the conduct of marketing campaigns
  • Plan marketing funnels for specific customer segments
  • Participate in regular review meetings and present comparative data regarding performance of marketing campaigns
  • Own marketing campaigns and co-ordinate with internal marketing stakeholders and external stakeholders
  • Participate in customer interviews to develop a deep understanding of products and product users

Desired Candidate Profile

  • Should be a BE/B.Tech from a reputed college
  • Articulate in presentation of data, observations and insights
  • Very good understanding of Google Analytics and other web analytics software
  • Good understanding of Conversion Rate Optimization best practices
  • Basic knowledge of CRMs is a plus
  • Comfortable with numbers, ratios to evaluate performance metrics
  • Loves to think creatively and find solutions
  • Optimistic about finding ways to reach out to customers
  • Should be passionate about helping customers
  • Strong research skills
  • Should have keen eye for detail
  • Excellent English communication skills - both verbal and written
  • Self-motivated to research and learn new skills that will be required on the job

Role:Manager - Market Research / Consumer Insights / Industry Analysis

Salary: 3,75,000 - 5,50,000 P.A.

Industry:IT Services & Consulting

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Employment Type:Full Time, Permanent


UG:B.Sc in Computers,BCA in Computers,Diploma in Computers, Electronics/Telecommunication,B.Tech/B.E. in Electronics/Telecommunication, Computers

PG:Post Graduation Not Required

Doctorate:Doctorate Not Required

Company Profile


WisdmLabs build software for education or shopping websites. We also have our own products for the same websites (like products that help them set different prices for different customers, or help collect reviews on a learning website).

We offer development services to e-learning and e-commerce businesses based on WordPress. We specialize in LearnDash and WooCommerce, and offer WordPress plugin development services. We work with businesses big and small and have serviced clients all over the world.

We also have our own products for LearnDash, WooCommerce, and Moodle (those are sold on Edwiser)
Company Info
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Contact Company:Wisdmlabs